WikiDevo

Song Name: Fresh

Artist:DEVO

Featured In:[1]

Focus Group Testing[2]
DEVO Cat Listening Party[3]

Appears On:

Fresh (Album Version) b/w What We Do (Album Version) [5][4]
Devo 5 Track Sampler [6],  Something for Everybody (Standard),  Something for Everybody (Song Study Version),  Something for Everybody (Deluxe)
“Fresh” (2023 Remaster):  50 Years Of De-Evolution (1973-2023)

Run Time: 3:02

Personnel:

Mark Mothersbaugh
Gerald V. Casale
Bob Mothersbaugh
Bob Casale
Josh Freese

Years Performed:  2009, 2010, 2011, 2012, 2013setlist.fm

Writing Credits:

Gerald V. Casale
Mark Mothersbaugh

Sung By:Mark Mothersbaugh (lead, chorus),  Gerald V. Casale (chorus, additional),  Bob Casale (backing),  Bob Mothersbaugh (backing)

Alternate Version

Fresh – unreleased instrumental (about 2:57)[5]

Trivia / Info:[]

  • Additional audio engineering by Doug Boehm and Paul Hager. Additional recording and programming by Paul Hager. [Brother of Josh 2.]
  • Mixed by Greg Kurstin
  • Bob Mothersbaugh performed the song’s original solo in Austin, Texas.[7][7]
  • Live and rare versions available at BBB[8]

Lyrics:

Something in the air
Is telling me to go there
So I'll follow my nose,
Go wherever it goes
It's calling from around the corner,
Waiting just outside of town
Trailing vapors sweet and tangy,
Daring me to track it down
It's blanketing the high-rise towers,
Blasting through the sands of time
It's useless to resist its power –
It's now or never
(So fresh!)
I'll search until I find it
(So fresh!)
I'm closing in behind it
(So fresh!)
Nothing could be better
(So fresh!)
Like I died and went to heaven
(So fresh it almost makes me want to) cry-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-i
(So fresh it's givin' me a second) lo-oh-oh-oh-oh-oh-oh-ah-uh-ah-ah-ah-ah-ah-ife
I see a fork in the road,
Where it goes I don't know
I won't even think twice,
I really don't have a choice
It's calling from around the corner,
Waiting just outside of town
Trailing vapors sweet and tangy,
Daring me to track it down
It's blanketing the high-rise towers,
Blasting through the sands of time
It's useless to resist its power –
It's now or never
(So fresh!)
I'll search until I find it
(So fresh!)
I'm closing in behind it
(So fresh!)
Nothing could be better
(So fresh!)
Like I died and went to heaven
(So fresh!)
(So fresh!)
(So fresh!)
(So fresh!)
(So fresh it almost makes me want to) cry-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-i
(So fresh it's givin' me a second) lo-oh-oh-oh-oh-oh-oh-ah-uh-ah-ah-ah-ah-ah-ife
(So fresh it almost makes me want to) cry-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aye-aɪ-ī
(So fresh it's givin' me a second) lo-oh-oh-oh-oh-oh-əʊ-ah-uh-ah-ah-ah-ah-ɑː-aɪf
(So Fresh!)

Video:[]

Music Video –
Co-directed by Gerald Casale and Davy Force [8], released 2010. [9]
The video features DEVO wearing the everybody suit and everybody masks, chem trails, and fresh imagery.
Shot in front of green screens, DEVO mime playing instruments, and Mark mimes singing while also gesturing.[9][10]
“Fresh” (2:59) was uploaded to DEVOvision on November 7th, 2025.[11]
DEVO talk about this video in Episode 9, at DEVOvision.


Fan videos and cover versions of “Fresh” are available online.

Additional Info:[]

“The songs are all about Devo and the process of making music together. Some are more cloaked than others.” - Jerry (2010)[12]
Song lyric allusions include DEVO making “fresh” music again,[13] and to the scent of a woman (akin to “Girl U Want” lyrics).
Bob 1 said he changed the solo at the request of song co-producer Santi White.[14]
DEVO debuted the final form of “Fresh”, in an internationally telecast concert, performing the song live at the Winter Olympics.[15]
Before the album’s final tracklist was decided, the new album’s working title was Fresh.[16]
An email address was etched into the Record Store Day single, allowing 200 respondents to get a limited edition multi-artist single; Greetings From Akron Ohio - Home Of Devo & The Black Keys.

References: []

  1. "Fresh" also appears in:
    DEVO Makes Something For Everybody (outtake)
    DEVO MSFE Outtakes 9 - Jacob Goes to the Olympics” uploaded to YouTube by Frank Sol
  2. Focus Group Testing
    DEVO Focus Group 3   New Single: “Fresh”
    https://www.youtube.com/watch?v=-mYEE0L1soI
    https://vimeo.com/10071799
    https://vimeo.com/42804421
    https://music.apple.com/us/music-video/song-study/366915653

    “DEVO : Fresh : Tell Us What You Think Of This Song : Click Here To Leave Your Feedback“
    DEVO - Fresh (Focus Group Testing New Song)” uploaded to YouTube by @DEVOvision
    Focus Group online responses : https://www.youtube.com/results?search_query=Re%3A+DEVO+-+Fresh+(Focus+Group+Testing+New+Song)
    https://kittysneezes.com/on-the-devo-song-study-633/
  3. "Fresh" is featured in the timelapse video of the DEVO Cat Listening Party : https://www.youtube.com/watch?v=DVLebnwKAkM
    "Fresh" also appeared in the original real-time video of the DEVO Cat Listening Party.
    Listeners could hear "Fresh", and other SFE tracks, during the limited time album streaming.
    Real-time video included cats interacting with cat toys, in a room with an oversize, carpet covered energy dome.
    https://dangerousminds.net/comments/the_great_devo_cat_listening_party_of_2010/
    Tattoo inspired by Cat Listening Party : https://devo-obsesso.com/html/html_tatts/megan_ultimate.html
  4. Singles
    Fresh
    Fresh (Album Version) (3:04) / What We Do (Album Version) (3:23)
    https://www.45cat.com/12single/record/5238810
    https://www.discogs.com/release/2237123-Devo-Fresh
    Song Study
    Fresh (Album Version) (3:04) / What We Do (Album Version) (3:23) / Song Study [video] (2:01)
    https://music.apple.com/us/album/song-study-single/366915647


    The Fresh / What We Do single was also available as a promo digital download : https://web.archive.org/web/*/http://wbr.edgeboss.net/wmedia/wbr/devo/audio/devo*
    https://www.discogs.com/master/355072-Devo-Fresh
  5. DEVO - Let's Get To It (Instrumental)” uploaded to YouTube by spudb0yy 2
  6. Demo: A demo version of “Fresh” was completed in 2009:
    DEVO - Fresh (2009 Demo)” uploaded to YouTube by Devolved Spudgun
  7. DEVO debuted “Fresh”, “What We Do”, and “Don’t Shoot (I’m A Man) songs and backing videos within their set performed March 20, 2009 at the SxSW festival in Austin, Texas.
  8. Live and rare versions of “Fresh” are available at Booji Boy’s Basement:
    boojiboysbasement.com/?s=Fresh
  9. Josh Freese – Roland electronic V-drums, white, and rubber-coated V-cymbals, black [prop]  Vater wooden drumsticks, Hickory
    Gerald Casale – Steinberger L2 headless electric bass guitar, black w/ clear strap
    Mark Mothersbaugh – prescription eyeglasses w/ low nose bridge and round, polished steel frames, [1]  sutures stitched in side of right hand [2]
    Bob Mothersbaugh – Ibanez potato / cloud custom electric guitar, blue [3] w/ clear strap
    Bob Casale – Roland AX-7 MIDI controller keytar, white [prop] w/ clear strap
  10. A strutting DEVA wears a purple bottom.
    A British Shorthair kitten, with wide open copper-amber colored eyes, wears light brown fur. (A different breed kitten is shown in the concert backing video.)
    A Yorkshire Terrier wears a tri-color Partie Yorkie coat of fur; black, white, and tan, and a small brown leather, buckled dog collar.
    (At 2:11,) a tabby, black-and-white striped kitten’s mouth is agape and its eyes are wide open.
    (At 2:14,) a Teddy Bear Pomeranian toy dog side-eyes the camera, wearing a rusty red colored coat of fur.
    Succulent produce wears a glossy coating of wax.
    Animated dot eyes wear alternating expressions that are wide-eyed, and then mournful, leaking a shower of tears.
    A generic, silhouetted business man wears a “monkey suit”.
    A generic American city wears a light sheen of moisture.
  11. A devolved quality version of “Fresh” (2:59) was uploaded, on November 7th, 2025, by the publicity people now managing this YouTube channel.

    This may be another video upload with anti-pirating features.
    The actual high-quality video may be included in the newest video compilation release.
    https://www.reddit.com/r/devo/comments/1ot8mty/why_the_youtube_videos_are_broken/

    Boogie Boys respond to the glitching uploader: “You Ain’t Fresh
  12. Chris William. “21 : Pedal To The Meta”, The Secret History of DEVO : Masterminds Mark Mothersbaugh and Jerry Casale (with a little help from Josh Freese) trace the evolution of the de-evolutionists, Spin (2010, August): 78
  13. Chris William. “21 Pedal To The Meta”, The Secret History of DEVO : Masterminds Mark Mothersbaugh and Jerry Casale (with a little help from Josh Freese) trace the evolution of the de-evolutionists, Spin (2010, August): 78
    “The songs are all about Devo and the process of making music together. Some are more cloaked than others.” - Jerry (2010)
  14. When we first tracked that song, I put a different solo—a more contemporary-sounding one—on it. But John Hill and Santigold [Santi White] came in to help produce the song, and Santigold said, “No Bob, don’t you remember your lead in ‘Be Stiff’? You’ve got to do something exactly like that.” So I thought about it for a minute and said, “Wow, you really know your Devo history.” Then I went back into the studio and whipped out a solo, a là “Be Stiff.”
    - Bob Mothersbaugh (2010)
    https://www.premierguitar.com/devo-bastardizing-the-blues

    Santi White had previously included a remix of “Be Stiff” as track 8 on the 35-track remix album she issued with DJ Diplo in 2008. [4]
  15. DEVO debuted the album version of “Fresh”, in an internationally telecast concert, performing the song live at the Winter Olympics.
    Subsequently, free previews of “Fresh” and “What We Do” were available as MP3 format limited time downloads.
    splash.clubdevo.com/olympics/
    undertheradar.co.nz/utr/more/NID/1983/Download-New-Single-From-Devo---Fresh.utr
  16. Cortney Harding. “DEVO” : “Title TBD (Warner Bros., April)”, Best Bets 2010, Billboard (2010, January 23) (PDF, 33 of 56)
    “...A consciously ironic corporate marketing strategy for the album, which Casale hopes to call ‘Something for Everybody’ despite the publicized working title of ‘Fresh.’ The final track list is still being decided but is likely to feature the high-energy (and ‘focus group-approved,’ according to Casale) ‘Please Baby Please,’ as well as tracks by producers including Greg Kurstin and John Hill.”

Links:[]

https://www.discogs.com/artist/12834-Devo?searchParam=Fresh
https://musicbrainz.org/work/b2583790-a911-4af3-8f33-4e9c2fd052f7


https://open.spotify.com/track/1pc9tHbe8gFu89P6zjO3Nw
https://music.apple.com/us/song/fresh/375622400


DEVO
Mark Mothersbaugh | Gerry Casale | Bob Mothersbaugh
Bob Lewis | Bob Casale | Jim Mothersbaugh | Alan Myers
David Kendrick | Josh Freese
Jeff Friedl | Josh Hager
Record Labels / Publishers
Booji Boy Records | Warner Brothers | Enigma | Devo, Inc. 
Stiff | Virgin | Rykodisk | Infinite Zero | Restless | Discovery | Rhino 
MVD Audio | The Orchard | Superior Viaduct | Futurismo
Production
Brian Eno | Ken Scott | Robert Margouleff | Roy Thomas Baker | DEVO 
The Teddybears | Greg Kurstin | Santi White | John King | John Hill | Mark Nishita 
Studio Albums
Q: Are We Not Men? A: We Are Devo! (1978) | Duty Now For The Future (1979) | Freedom of Choice (1980) | New Traditionalists (1981) | oh, no! it's Devo (1982) | Shout (1984) | Total Devo (1988) | SmoothNoodleMaps (1990) | Something for Everybody   (2010)
Compilations / Live Albums
B Stiff EP (1978) | E-Z Listening Disc (1987) | Now It Can Be Told: DEVO at the Palace (1989) | Hardcore DEVO Vol. 1 74-77 (1990) | Hardcore DEVO Vol. 2 1974-1977 (1991) | DEVO Live: The Mongoloid Years (1992) | DEV-O Live (1999) | Recombo DNA (2000) | Live In Central Park (2004) | DEVO Live 1980 (2005) | New Traditionalists: Live 1981 Seattle (2012) | Something ELSE for Everybody  (2013) | Miracle Witness Hour  (2014) | Live at Max's Kansas City - November 15, 1977  (2014) | Butch Devo and the Sundance Gig  (2014) | Hardcore DEVO Live!  (2015) | Art Devo 1973-1977  (2023)
Filmography
In The Beginning Was The End: The Truth About De-Evolution (1976) | The Men Who Make The Music (1981) | Human Highway (1982) | We're All DEVO (1984) | The Complete Truth About De-Evolution (1993) | DEVO Live (2004) | DEVO Live In The Land Of The Rising Sun (2004) | DEVO Live 1980 (2005) | Butch Devo and the Sundance Gig  (2014) | Hardcore DEVO Live!  (2015)
Related Articles
History | Bootlegs | Booji Boy | Devolution | Influence | The Wipeouters | Jihad Jerry & The Evildoers | Devo 2.0 | Akron, Ohio | Kent, Ohio | Music Videos | Cover Versions | Outfits
DEVO: The Brand / DEVO: Unmasked
U S E  Y O U R  F R E E D O M  O F  C H O I C E