WikiDevo

Song Name: Nu-tra Speaks (New Traditionalist Man)

Artist:  𝔻𝔼𝕍𝕆

Released On:

"Beautiful World b/w Nu-Tra Speaks (New Traditionalist Man)"  (picture disc single), New Traditionalists (reissue bonus track), Pioneers Who Got Scalped - The Anthology

Year Released:  1981

Run Time:  1:40

Writing Credits:  Gerald Casale

Spoken By:  Gerald Casale as  Nu-Tra

Trivia / Info:[]

  • "Nu-Tra Speaks" incorporates part of General Boy's speech in the NuTra era film You Chose To See A DEVO Performance, and is largely the same as a Nu-Tra era letter from General Boy.[1] It also incorporates a small part some DNFTF era messages from General Boy.[2]
  • β€œMerry Something To You (EZ Listening with Nutra)” was released on a 4-track, 12" picture disc, in November, 2025.
  • The book DEVO: The Brand reveals that Alan said the cardboard mask looked like Jerry. It became Nu-Tra, the New Traditionalist Astronaut, who was voiced by Jerry on this track.

    The image of the mask was seen in various Nu-Tra era merchandise:
     ⸰ A two-color image was featured in the center of the customized LP label and subsequently employed as the tour logo.
     ⸰ The full color image was used in two 45rp record releases: on the front of the paper slipcover of the 7” single β€œBeautiful World” b/w β€œEnough Said”.[3]
     ⸰ The full size image was used by DEVO on both sides of the shaped picture disk single release β€œBeautiful World” (3:32) b/w "Nu-tra Speaks (New Traditionalist Man)" (2:16).[4]
     ⸰ It is featured on the shoulder of the Nu-Tra T-shirt that was worn by DEVO on stage and sold through the Club DEVO surplus catalog.
     ⸰ The three babies that DEVO protect in the New Traditionalists fold-out illustrated poster wear the emblem on the front of their shirts.
     ⸰ A mini emblem is reproduced on the shoulder of Jerry's Nu-Tra era action figure.
Protar[]
  • The narration of Nu-Tra Speaks is credited to "Protar" on the Anthology track listing.[5]
The character of Protar was embodied by Jerry soon after the May 4 murders.
Protar[1] is described as an alien avenging angel.[6][DEVO: The Brand, pp 15, 17.]


Lyrics:

Greeting Beautiful Mutants,

AND HOW MAY WE BE OF SERVICE?

 This is Nu-tra for DEVO Incorporated, checking in with the many factions of Devolutionary Humans who have waited so faithfully this past year, while DEVO gathered its strength for the next offensive.
 As many of you can see, the road ahead is filled with danger. It’s not nuclear bombs we must fear, but the human mind itself – or lack of it – on this planet. It’s time to go beyond the normal thing. It’s time to do the Super Thing.

IT’S TIME FOR DEVO!

 There’s no question about it; the Spud Boys are ready with new songs, new films, and new approaches to survival in a world ruled by Subhumans. Lies, lies, lies; that’s all we get from those who pretend to know but don’t. But once again, DEVO attempts to cut through the mental grease and grime with techniques of positive mutation designed to protect you from the Ninnies and the Twits.

REMEMBER – NO ONE KNOWS, SO LET’S FIND OUT!

 DEVO asks the questions that help point us all in the right direction; go forward; move ahead and give the past β€œthe slip”. It’s time to seek out new traditions. We know where the old ones took us and now we are all here together.
 So let’s go! Take in the full measure of DEVO’s New Traditionalist spirit. The vinyl record and cassette tape of DEVO’s latest musical outpourings is entitled simply, β€œNew Traditionalists”. To purchase it is not like spending money, but rather it is an investment in the future and a blow against the Empire.
This is Nu-tra for DEVO Incorporated saying β€œbombs away”.

(*Transcription formatted in the style of the similar missive from the desk of General Boy.)[7]


Additional Info:

Spelling / Orthography
  • Nu-Tra here means "The New Traditionalist Man." Nu Tra is also used instead of "NT" or "Traditionalists" as a contraction of the New Traditionalists album title.
     Original single release titles had "NU-TRA" printed in an uppercase font. "Nu-tra" may be the preferred letter capitalization when used as a name, as in the 2023 remaster track title.

References:

  1. ↑
    "Letter from General Boy - How May We Be Of Service?" - DEVO-Obsesso.com
  2. ↑
    β€’β€œ It's not nuclear bombs we must fear, but the human mind itself, or lack of it, on this planet ” is a paraphrased quotation of the From the Desk of General Boy letter distributed by Club Devo that begins β€œDirective: Summer 1979”.
    (https://web.archive.org/web/20100104110507if_/http://devo-obsesso.com/images/paper/documents/gboy_ltrs/salutations_1980.jpg)

    βΈ° It is heard in General Boy’s speech in a tour video and in the audio track "General Boy Visits Apocalypse Now".

    βΈ° This spoken-word recording of General Boy was issued in Pioneers Who Got Scalped: The Anthology and was included later on a DNFTF reissue.
  3. ↑
    https://www.discogs.com/release/1580235-Devo-Beautiful-World/image/SW1hZ2U6NjYwMzAyOA==
  4. ↑
    https://www.discogs.com/release/577716-Devo-Beautiful-World/image/SW1hZ2U6MTI3NjcxODI=
  5. ↑
    Back cover - Pioneers Who Got Scalped - The Anthology
  6. ↑
    JEFF HO. β€œDEVO interview with GERALD CASALE”. Juice Magazine, (2023, June 05) Photography by DAN LEVY.
    https://juicemagazine.com/home/devo-gerald-casale/
    (https://archive.ph/olXOG/6243d779d6fa2b0d5b2819c15eafb28f70a55583.jpg)
    "IN 1970, GERALD AS HIS ALTER-EGO, PROTAR. IMAGINE A SPOCK-LIKE CHARACTER THAT SNAPS AND AVENGES THOSE WHO COMMIT SERIOUS INJUSTICE TO INNOCENT PEOPLE."
  7. ↑
    Formatted in the style of the similar missive from the desk of General Boy:
    https://web.archive.org/web/20230610211210if_/https://i.redd.it/b5e0jmroduv11.jpg
    devo-obsesso.com/html/paper-itempages/documents/gboy_beofservice_press.html

Links:

External Links
Beautiful World b/w Nu-tra Speaks (New Traditionalist Man) -- Discogs
Beautiful World / Nu-Tra Speaks (New Traditionalist Man) -- 45cat
Nu-tra Speaks (New Traditionalist Man) -- MusicBrainz a
Nu-Tra Speaks (New Traditionalist Man) -- MusicBrainz b
New Traditionalists [Bonus Tracks] -- AllMusic
Nu-Tra Speaks (New Traditionalist Man)  (overview) -- AllMusic
New Traditionalists - CD Releases -- Wikipedia article


Internal Links
DEVO
Mark Mothersbaugh | Gerry Casale | Bob Mothersbaugh
Bob Lewis | Bob Casale | Jim Mothersbaugh | Alan Myers
David Kendrick | Josh Freese
Jeff Friedl | Josh Hager
Record Labels / Publishers
Booji Boy Records | Warner Brothers | Enigma | Devo, Inc. 
Stiff | Virgin | Rykodisk | Infinite Zero | Restless | Discovery | Rhino 
MVD Audio | The Orchard | Superior Viaduct | Futurismo
Production
Brian Eno | Ken Scott | Robert Margouleff | Roy Thomas Baker | DEVO 
The Teddybears | Greg Kurstin | Santi White | John King | John Hill | Mark Nishita 
Studio Albums
Q: Are We Not Men? A: We Are Devo! (1978) | Duty Now For The Future (1979) | Freedom of Choice (1980) | New Traditionalists (1981) | oh, no! it's Devo (1982) | Shout (1984) | Total Devo (1988) | SmoothNoodleMaps (1990) | Something for Everybody   (2010)
Compilations / Live Albums
B Stiff EP (1978) | E-Z Listening Disc (1987) | Now It Can Be Told: DEVO at the Palace (1989) | Hardcore DEVO Vol. 1 74-77 (1990) | Hardcore DEVO Vol. 2 1974-1977 (1991) | DEVO Live: The Mongoloid Years (1992) | DEV-O Live (1999) | Recombo DNA (2000) | Live In Central Park (2004) | DEVO Live 1980 (2005) | New Traditionalists: Live 1981 Seattle (2012) | Something ELSE for Everybody  (2013) | Miracle Witness Hour  (2014) | Live at Max's Kansas City - November 15, 1977  (2014) | Butch Devo and the Sundance Gig  (2014) | Hardcore DEVO Live!  (2015) | Art Devo 1973-1977  (2023)
Filmography
In The Beginning Was The End: The Truth About De-Evolution (1976) | The Men Who Make The Music (1981) | Human Highway (1982) | We're All DEVO (1984) | The Complete Truth About De-Evolution (1993) | DEVO Live (2004) | DEVO Live In The Land Of The Rising Sun (2004) | DEVO Live 1980 (2005) | Butch Devo and the Sundance Gig  (2014) | Hardcore DEVO Live!  (2015)
Related Articles
History | Bootlegs | Booji Boy | Devolution | Influence | The Wipeouters | Jihad Jerry & The Evildoers | Devo 2.0 | Akron, Ohio | Kent, Ohio | Music Videos | Cover Versions | Outfits
DEVO: The Brand / DEVO: Unmasked
U S E  Y O U R  F R E E D O M  O F  C H O I C E