Full Title: "Roll Out the Barrel or Rod Rooter's Big Reamer"



Year: 1979

Appears On: The Men Who Make The Music, The Complete Truth About De-Evolution (excerpt)

Characters: Daddy Know-It-All, Rod Rooter, Penny, DEVO, Booji Boy, "The Young Couple"

Locations: Big Entertainment, DEVO Incorporated, Club DEVO


Daddy Know-It-All, head of Big Entertainment, is pissed over DEVO's new leisure suit uniforms. "Nuke symbols and spring fashions make me sick!" He wants Rod Rooter to get them back into the Yellow Suits, and fast. Rod call the spudboys up for a meeting in fifteen minutes.
Before the meeting, Rod's secretary, Penny, pays off a young couple for unknown reasons. At the meeting, Rod shows the band a prototype of a "Devo Doll" which is heading into all discount stores. Rod also berates the band on their lack of radio airplay, but is shot down by the arrival of Booji Boy.
Later, at Club DEVO, Alan is teaching an older woman to play chess, when the rest of the Spudboys arrive. Turns out, Rod's got them with a new manager, and they have to wear the suits. Meanwhile, the young couple secretly records DEVO's conversation...

Extra Info:

  • Contains a snippet of Midget, which is attributed to Parcheesi, and "shipped platinum," possibly a reference to the four 1978 KISS solo albums.
  • The photos of bands in Daddy Know-It All's office feature the heads of DEVO members pasted on the bodies of other groups.
  • The DEVO Doll prop will later reappear, held by a crowd member in the Girl U Want video.
  • In 2005 and 2006, part of this film came true as NECA Collectibles released DEVO action figures, clad in the yellow suit, with the heads of DEVO members. Followed by Aggronautix’s “Throbblehead” polyresin figures in 2013, 2015 and 2018, Funko’s DEVO "Pop!" vinyl figures in 2021 and Super7’s DEVO “ReAction” plastic figures in 2023.